Thrive 2025 Recap: The Future of Clinical Workflows and AI Inside the Athena Ecosystem

Thrive 2025 was a clear signal that healthcare organizations are ready for practical, workflow-centered AI. Across sessions, partner booths, hallway conversations, and customer meetings, one theme came up again and again: clinicians need relief from operational and cognitive overload, and they need it through tools that feel natural inside their existing workflows.

For Droxi, this year's Thrive was both energizing and validating. The problems that the market repeatedly highlighted are the same ones we are solving every day.

AI Conversations Are Evolving 

AI was everywhere at Thrive, but the focus has started to shift. A few years ago, discussions centered mostly on documentation and ambient tools. This space is still important, but organizations are now looking beyond the exam room and into the operational backbone of primary care.

Key themes we heard:

1. Providers need tools that feel native: Teams want help inside the workflows they already use. Instead of big, disruptive transformations, the demand is for AI that blends in, supports the care team, and removes repetitive burden.

   
   

2. Clinical inbox overload remains unsolved: Whether it was lab follow up, refill management, or just communication with the patient, the inbox was mentioned repeatedly as a major source of burnout. Many organizations described an urgent need for tools that can interpret, triage, and close the loop safely.

   
   

3. AI is expected to provide clarity, not chaos:  Healthcare teams are wary of noisy or opaque systems. They want AI that is predictable, guidelines-based, and auditable, especially when patient care decisions are involved.

This aligns strongly with Droxi's focus on accuracy, transparency, and operational fit.

athena's Direction 

athena shared a clear vision for improving workflows across the platform. Much of the near-term roadmap is geared toward reducing friction inside the inbox and supporting more flexible routing and labeling.

Highlights include:

• New labeling tools for documents and results

• More customization options inside the inbox

• Improvements in out-of-office handling

• Expanded integration capabilities

• Exploration of natural language features inside the workflow

The improvements athena is making such as labeling tools, routing options, workflow customization, are laying groundwork. There is real opportunity that lies in what can be built on top: AI that can interpret lab results in context, surface what matters in a refill request, or extract key clinical information from a consult note.

Looking Ahead 

The inbox problem that came up in nearly every conversation- the labs piling up, the refills requiring review, the documents needing triage- isn't going to be solved by better organization alone. It requires AI that can reduce volume and provide clinical reasoning at scale.

The conversations at Thrive were honest, the feedback was direct, and the need for practical AI was undeniable. For companies like us, building tools that cut through the noise and give clinicians hours back, the signal is clear: the market is ready, the workflows are ripe for innovation, and the window to deliver real impact is wide open right now.

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